TV’s Guy Willison sets up motorcycle company

TV’s Guy Willison sets up motorcycle company

TV’s Guy Willison sets up motorcycle company

In the world of motorcycles, innovation and craftsmanship go hand in hand. One individual who has made a significant impact in this industry is Guy Willison. Renowned for his work alongside Henry Cole on The Motorbike Show, Guy Willison has now embarked on a new venture, setting up his own motorcycle company called 5Four Motorcycles. This exciting endeavor is set to bring a fresh wave of limited-edition motorcycles to the market.

Guy Willison’s Background and Collaboration with Cole

TV’s Guy Willison sets up motorcycle company
TV’s Guy Willison sets up motorcycle company

Before diving into the details of 5Four Motorcycles, it’s important to understand Guy Willison’s background. With years of experience working as a despatch rider, mechanic, and tuner, Willison developed a deep passion for motorcycles and their inner workings. It was during this time that he formed a lifelong friendship with Henry Cole.

Together, Willison and Cole embarked on a remarkable journey by creating Gladstone Motorcycles. In a humble shed, they meticulously hand-built a series of nine Gladstone No.1 motorcycles. This project showcased their exceptional craftsmanship and attention to detail.

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Gladstone Motorcycles and Land Speed Record

Throughout their partnership, Guy Willison and Sam Lovegrove collaborated on various motorcycle designs. One of their notable creations was the Gladstone Red Beard, which achieved a British land speed record for a classic 350cc motorcycle. This achievement solidified their reputation as innovative designers and builders.

Last year, the duo continued their pursuit of excellence by introducing the Gladstone No1 SE, a bespoke motorcycle crafted to meet individual preferences. Additionally, they collaborated with Henry Cole and Norton to create the Commando 961 Street, infusing their own unique twist into the iconic Commando model.

The Birth of 5Four Motorcycles

Driven by his lifelong passion for motorcycles and design, Guy Willison embarked on a new chapter in his career by establishing 5Four Motorcycles. The name “5Four” pays homage to his call sign during his days as a despatch rider, capturing the essence of his journey in the motorcycle world.

5Four Motorcycles aims to produce limited-edition runs of motorcycles in collaboration with major manufacturers. These motorcycles will be a fusion of exquisite design and cutting-edge technology, embodying the spirit of craftsmanship and performance that Willison is known for.

Limited-Edition Motorcycles

At 5Four Motorcycles, exclusivity is paramount. Each production run will be limited, making these motorcycles highly sought after by enthusiasts and collectors alike. The fusion of artistry and engineering will result in two-wheeled masterpieces that are not only visually stunning but also deliver exceptional performance on the road.

TV’s Guy Willison sets up motorcycle company
TV’s Guy Willison sets up motorcycle company

Design Philosophy of 5Four Motorcycles

Guy Willison’s design philosophy at 5Four Motorcycles is simple yet powerful: “If it doesn’t look great and make the motorcycle go faster – it isn’t going on the machine.” This guiding principle ensures that every element incorporated into their motorcycles serves a purpose, both aesthetically and functionally.

Willison’s attention to detail and meticulous craftsmanship will shine through in every limited-edition motorcycle produced by 5Four Motorcycles. Each model will be a testament to his passion and dedication to the art of motorcycle design.


The establishment of 5Four Motorcycles marks a significant milestone in Guy Willison’s illustrious career. From his humble beginnings as a despatch rider to his collaboration with Henry Cole on The Motorbike Show, Willison’s journey has been driven by a relentless pursuit of excellence and a deep love for motorcycles.

With 5Four Motorcycles, enthusiasts can expect a new era of limited-edition motorcycles that blend style, performance, and exclusivity. Willison’s commitment to craftsmanship and his design philosophy will undoubtedly create a buzz in the motorcycle industry.


1. Can I purchase a 5Four Motorcycle directly from the company? As of now, 5Four Motorcycles operates through limited production runs in collaboration with major manufacturers. It is recommended to stay updated on their official website and social media channels for announcements regarding availability.

2. Will there be customization options available for the limited-edition motorcycles? While specific details about customization options are yet to be revealed, 5Four Motorcycles is known for its meticulous attention to detail. It won’t be surprising if they offer personalized touches or bespoke options for interested buyers.

3. Are 5Four Motorcycles suitable for everyday riding? While 5Four Motorcycles prioritize performance and aesthetics, their limited-edition motorcycles are designed to deliver a thrilling riding experience. However, it’s always recommended to consider personal preferences and consult with the company for detailed specifications and usage guidelines.

4. Where can I find more information about 5Four Motorcycles’ upcoming releases? For the latest updates and announcements about 5Four Motorcycles’ limited-edition runs and collaborations, visit their official website and follow their social media accounts.

5. Are there any plans for international distribution of 5Four Motorcycles? While specific plans for international distribution haven’t been disclosed, the appeal of 5Four Motorcycles’ limited-edition motorcycles is likely to generate interest from motorcycle enthusiasts worldwide. Stay tuned for further updates on their expansion and availability.

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